“Providing every woman with the opportunity to accept her individuality and to feel free and confident” – such is the mission of Natalia Tishaninova, the founder of Edenbird lingerie stores based in the southern Russian city of Krasnodar.

Long passionate about lingerie and vintage fabrics, it was after a trip to Paris and a few courses on lingerie and corsetry that Jesus Fernandez decided to leave a stable job in finance at a large insurance company to create his eponymous label in 2003.

On April 28, 2018, Brashop arrived in Kazan with the opening of its second location, further expanding the lingerie showroom dedicated exclusively to large cup sizes.

On June 1st, 2017, the renowned Brazilian resortwear brand Água Doce, part of the Rosset Group, revealed their first concept store. For this important launch, the brand has settled on the stunning location of São Paulo’s Shopping Vila Olimpia complex.

The store concept is a result of Mackensie Morris’ frustrating bra-fitting experience that propelled the Maine native to open her own lingerie business that is built upon the principle of body positivity.

A not-to-be-missed destination since 1984 in Marcelli for residents and vacationers in search of trendy swimsuits, Top Moda has seen a growth of activity, thanks to the tourist expansion of the Conero Riviera.

For the Italian inauguration of its new concept boutique, Parah set its sights on none other than Verona, the city of art and love known throughout the world –an apt setting for a venue that is as much a masterful showcase as a shop.