When it came to naming her boutique, owner, Darcy Pentel was inspired by ancient Greek mythology's beautiful and alluring Sirens who distracted sailors with their enchanting songs.

Bringing their long but important and rather splendid metamorphosis to and end, last September, Paris’ famous Bon Marché Rive Gauche unveiled its completely reinvented lingerie space.

In Paris, two steps from the famous Place Vendôme, the first mono-brand Vanity Fair lingerie, and swim boutique opened on September 2nd, 2017. To create this new space, Joëlle Pellegrin, President of the Vanity Fair Brands Europe group, called upon renowned architect Didier Lefort.

Irina Nagalevskaya, owner of the Royal Club store in Kiev, recounts her tumultuous journey in the lingerie business.

Первый новый мультибрендовый концепт-стор CL-Chantelle Lingerie открылась 30 ноября в новом торговом центре CityLife Shopping District в Милане.

Intimoda introduces our readers to the young, successful and increasingly popular Russian online store, BRASHOP. Store owner Julia Gesser opens up about the unique concept of selling lingerie at the interface of online and offline.

In March 2016, a charming concept store opened in Capri, Italy. Just two steps away from the island’s famous square, Giovanna Ventura, Stello dell’ Intimo winner, has created a true fashion treasure chest for both Italian and international tourists alike.

In 2006 Maria Jose Rey started her own brand of lingerie and swimwear, four years later she decided it was time to open her own chic boutique in Uruguay’s capital. The Majo Rey store is not your average boutique though as it also houses the brand's LAB and private atelier where clients can have their own made-to-measure lingerie created.

Aleksandra Pavlikova, Smolensk lingerie store owner, introduces us to Beletage after its restyling in April this year.