Serena Williams

How you would describe yourself as a woman?
I’m a normal woman, like all of us I get self-conscious, but I have learnt to be proud of my body and embrace it. I encourage other women to love and embrace who they are. It’s important to love who you are and realize that you’re beautiful.
What is your definition of the word “seduction”?
Seduction goes hand in hand with showcasing passion and confidence in everything that you do.
Do you see a place for seduction on the court?
Seduction is all about desire, and I think that’s one of the reasons why I still play, because if I didn’t have a desire to be out there, I wouldn’t.
In your opinion, can you be feminine and champion at the same time?
Absolutely! On the court, I am fierce, I am tough and I am proud to play and win as a female athlete. Women are strong and delicate at the same time; femininity doesn’t mean that we can’t be champions.
What is the place of lingerie in your own wardrobe?
Lingerie to me is about performance and style. I love classic lines but as an athlete I know the importance of wearing the right-fitting pieces, as I spend so much time in training and on the court. It’s about creating a balance between comfort and style. Keeping functional but with styles that work with my shape.
How do you choose your lingerie pieces?
Lingerie shopping is a task for any woman; after all, we are all different shapes and sizes! I’m lucky in that I stick to those designers that know my shape and understand my needs. I stick to styles that I know work for me, so I can choose them easily without having to spend hours trying pieces on.
Is there a shape you really prefer more than any other?
I like simple clean lines that offer support. My look on the court is an expression of my love of fashion and who I am. If you are doing as much moving and running as I do on court, you need to know your bra is going to keep you comfortable and supported throughout.
Your favorite color for lingerie?
It depends on trends of the season. Color plays a big part in all my outfits. I love bright colors especially orange and red.
Do you have a lucky color?
If I look back at wins, I’m wearing a different color in each match, so I couldn’t single one out.
The fabric you really love?
I love anything quick drying that offers comfort. I’m always active, so I need to wear fabrics that keep me feeling cool and comfortable all day long. 
What is your favorite item from the Berlei collection?
My favorite sports bra is the Berlei High Performance, it has a support factor rating of 3, reducing bounce by up to 50%. In the new season collection there are great new colors.
Berlei are also launching the new Shift sports bra, which has been designed with vibrant colors, for a fun and supportive workout. The halter strap on this bra offers additional support (and looks great!), with adjustable wide straps to minimize bounce – the perfect option for those who like a contoured sports bra!