Sekret Beliy (Russia)

In October 2015, Karina Okhrimenko opened “Secret Beliy” (meaning secret underwear), her first multi-brand underwear and swimwear shop, right in the heart of Rostov-on-Don. This was soon followed by the opening of two other stores, an undeniable sign of the first boutique’s success. And this success is hardly surprising, as the pricing policy of the store wins the hearts of customers with its fairness and good price/quality ratio. The lingerie assortment at “Secret beliy” is very diverse: in addition to lingerie, customers can find swimwear and beachwear, as well as sleepwear, homeware, and hosiery. The store also hosts a small, curated selection of men's underwear and socks.
❤ We love the romantic and elegant design, which creates an atmosphere of coziness, warmth, and homeliness with the help of light pastel tones and soft lighting. The combination of delicate sky blue and green colors inside is pleasing to the eye and allows visitors to relax and enjoy the process of choosing the perfect lingerie set. Especially noteworthy is the wooden floor with a scuffed effect, covered with blue, green, beige and orange-brown paint. The store is both active and successful on social media, participates regularly in partners' promotions, holds creative contests with prizes, and also offers discounts to its regular customers.


Sales area: 20m2
Among the brands offered:
Lingerie ZeBra, Glora, Sermija, Conte, Wonderbra Homewear Trikoza, Belarusachka, Griol, Indefiny, Lory Night, Mia Amore, Svitanak, Milada, Aksent Resortwear & Ready-To-Wear Gang, Mia Amore, Belarusachka, Griol