10th session of the LINGERIE SHOW-FORUM in Moscow

You made huge efforts to attract visitors in the past years, with promotional bus tours traveling around the country. What have you planned this time?

We have some professional secrets; I can only say that this is quite a laborious and expensive process. And we are fighting for each visitor. But considering the fact that in February we're having the 10th-anniversary trade show, visitors are very interested in it - everyone is waiting for a lot of raffles, gifts, and an interesting show program. In addition, visitors of all ten exhibitions will receive special prizes. So we can actually relax a bit this time.


Are you continuing with 3 sessions? Any updates or modifications to the concept?

The 3-set format reproduces already established habits that are convenient for the visitor – almost nobody works within all the price segments. Staying just one night in Moscow in order to visit two sessions with different price segments is more accessible to each lingerie specialist. The biggest advantage of this system is that it minimizes awkward and uncomfortable situations. Retail representatives are not scared away by uncomfortable prices offered by exhibitors.


There are always so many onsite activities, what can we expect this February?

We will finally present the Show Boutique that can sell everything, which has added values and enchantingly attractive. In addition, as I have already mentioned, there will be an anniversary show program. And, of course, we also have some surprises planned.