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Intimoda Edit

Fashion

So-Sexy.me

20 August 2018

The So-Sexy.me brand of swimsuits was founded in 2017 by Elena Luchkova, a designer from St. Petersburg who, by the time she started her brand, had been working for 10 years in the Russian fashion industry.

At the foundation of the So-Sexy.me brand are 3 key concepts: beauty, quality and competitive pricing. During the development of the collections, So-Sexy.me keeps its fingers on the pulse of the world’s fashion trends, but also dedicates itself to analysing the needs of clients. Quality is the basis, which includes not only the quality of sewing, but also the quality of fabrics, accessories, and cuts that guarantee comfort and a perfect swimsuit fit for all types of figures. So-Sexy.me’s production is located in the Russian Federation and uses state-of-the-art equipment that allows for both small-scale and large-volume production. While competitive pricing is an important factor across the modern swimwear market, the So-Sexy.me brand seeks to position itself in the mid-price segment. The 2018 collection, inspired by various cities and countries, was made exclusively by Russian masters in high-tech production. The collection is sold in its own online store and in the Gallery of Russian Designers LUG.

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