Angels and Demons (Russia)

How was the idea of opening a lingerie store born?
It all started during a conversation while having tea with my brother's wife during the New Year's holidays. We understood that a lingerie store was what our souls were searching for. That's how it all started. Then a flight to an exhibition, meetings with suppliers and construction of the shop followed shortly after. The grand opening took place on the 2nd of March 2013 just before the holiday on the 8th March. In November 2016 we renovated the store’s design.
Where is your store situated?
Angel and Demons is in Vladivostok – in a shopping center on the Vtoraya river, not far from the bus station. It’s a residential area with a quite big concentration of shopping centers.
Can you tell us a little about your store’s design and atmosphere?
Our signature colors are black, white and red. Black is the background while white and red represent the angel and the demon, purity and passion. How does a woman want to see herself in lingerie? As a delicate angel or a passionate demon? It's always up to the woman herself to decide!
What do you do to attract clients?
We do periodic advertising in Yandex and magazines, as well as outdoor advertising. We promote our Instagram account and website. We organize partnership programs with other shops, and we reach our customers by SMS and whatsapp.