Arianna Intimo e Mare Selection (Italy)

With exclusive fashion tips and a personal shopping service that is unique to the city, their first store moved to a completely renovated location in 2014. In late 2017, in search of a showcase space in the city’s historic center, they found the perfect treasure trove, just steps away from the city’s shopping hub, to house their second boutique. ❤ We love the magical atmosphere. Stepping inside, time stands still and shoppers cross over into a fairy tale. The story is set in a Danish cottage, complete with thatched roof and dormers which overlook a small patio. Inside, the Nordic vibe is developed along an “Alice in Wonderland” theme and kettles can be found decorating the walls while the store is also adorned with teacups, teapots and illustrations of storybook characters, all of which is combined with pieces of vintage and renovated furniture. Just like in a house, the store’s items are hung and folded with care and staying on the tea party theme, the lingerie is displayed on an elegant tray in its own credenza. With the cottage setting, in the festive season the store seems to be straight out of a Christmas card but in summer this could equally be a beach house...In other words, the 35 m2 of white space is a blank canvas where fantasy and imagination take control. Nevertheless, the store is brought to life by the colors and shapes of its products which are shown by rotation from the original store.