Aruelle

She was well-placed for such a venture; the decision to open her own business was inspired by her personal qualifications in the business sector, her network of contacts with important fashion houses in Milan and Bangkok, and finally by her family’s business in the distribution of lingerie in Russia. According to Monica, the brightest moment of inspiration for her was a visit to the fashion house Miu Miu at a casting in Milan many years ago: it was then that she realized the image of a girl in sweet, delicate, almost naive looks with a touch of elegance was exactly what she wanted to present in her own collections. Aruelle is a European youth brand whose office is in the Baltics. The brand specializes in creating capsule collections of homewear, dressing gowns and nightwear, emphasizing a woman’s natural morning beauty. All-natural and top quality cotton, permitted for new-borns clothing is used for the productions. For S/S 2019 the brand is preparing the launch of a youth swimwear line.