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Retail

BonBon Lingerie (Estonia)

13 February 2017

The story of the Estonian brand, BonBon Lingerie, began in 2004 when the designer Tiiu Roosma created her first collection of hand-made lingerie.

Over the years the company has grown into a large modern factory in Tallinn and has established its design department under new Head Designer Iris Tust. In 2009, BonBon Lingerie opened its first monobrand boutique in the center of Estonian capital, and after some time a second store was opened in the Ülemiste Keskus shopping center. Its flagship store is a cozy and luminous boutique with a large showcase and is decorated in an elegant boudoir-like style. The items of lingerie are displayed on  elegant sales rails fashioned from curved metal or on black tables with matching curved legs. Visitors can relax in the boutique on the luxury soft armchairs and can try on the lingerie items in one of two spacious fitting rooms which have been designed to look like wardrobes. The store showcases the complete BonBon Lingerie line including lingerie, nightwear, loungewear, hosiery, and accessories. Special events are organized for loyal customers and loyalty cards are also available.

Sales Area: 89 m2

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