Brashop (Russia)

Julia Gesser, the owner and author of Brashop’s concept, opened her first showroom in Moscow in 2013. Her vision was to offer a rich range of bras exclusively for ample-bosomed women and to provide special attention to personalized service; namely, professional bra fittings from trained and experienced staff. This targeted offering, combined with skilled social media promotional strategy, quickly made the store popular among both ordinary customers and celebrities alike. Women who struggled for years to obtain a proper bra fitting have finally found a place where specialized assistants can offer a bra that fits perfectly. To date, Brashop offers more than 20 brands of lingerie ranging in size from 55D to 135K. The success of this concept-store allowed the owner to expand her business, leading to the new boutique location in Kazan. ❤ We love the minimalist and modern design of this new showroom in a simple yet elegant style. The interior design is dominated by clean white, from the walls and high ceiling to the shelves and product displays, while exquisite scarlet- upholstered furniture and black chandeliers create a vivid contrast. As particular attention is paid to the rich selection of lingerie and customer service with an individual approach, a large portion of the boutique space is given to the spacious fitting rooms, where staff provide bra fittings. In this intimate atmosphere, clients can relax and enjoy shopping and socializing with a welcoming cup of coffee.

SALES AREA: 45M2

AMONG THE BRANDS OFFERED: PANACHE, NESSA, ELOMI, FANTASIE, MAISON CLOSE, EMPREINTE, CAKE LINGERIE, DITA VON TEESE, GLAMORISE, COMEXIM, MAIDENFORM, CHANTELLE, CURVY KATE, SCANTILLY, FREYA, WONDERBRA, SIMONE PÉRÈLE, GOSSARD, SHOCK ABSORBER, MAISON LEJABY, ULLA DESSOUS, JANIRA, MONTELLE, SEAFOLLY