Intimoda Edit
17 February 2017
In November 2016, she opened a brand new Cocon boutique, this third addition to her retail chain has a 1292 sq. ft. trade area and is located on the first floor of a shopping center. The elegant boutique is reminiscent of a boudoir, featuring a pink and white color palette and soft, delicate lighting. Inside the store, the product range includes exclusive high-end brands. The store is easy to navigate thanks to the fact that the products are displayed by category: fashion, classic lingerie, shapewear or beachwear, and each category is then organized by brand. Particular attention is paid to the store window dressings in order to attract passing trade, which is also helped by the abundance of street facing windows. The new boutique has been advertised in glossy magazines and Victoria attracts further attention for the store by organizing bi-annual fashion shows and working in partnership with several beauty contests. For the last 3 years, Cocon has had a successful online store for customers who prefer online shopping when it comes to buying European brands.
Sales Area: 120 m2
Among the Brands Offered:
Corsetry and Lingerie: Chantal Thomass, Maison Lejaby, Dita Von Teese, Simone Pérèle, Chantelle, Pleasure State, Emporio Armani, Maison Close Beachwear: Gottex, Pain de Sucre, Seafolly, Maryan Mehlhorn, Beach bunny, Luli Fama, Emporio Armani, Twin Set, Natalia Toporova, Nicole Olivier, Raffaela D’Angelo Loungewear: Twin-Set, Luna di Giorno Legwear: Omero, Voilà Mens Underwear: Emporio Armani, Hom
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