Domenica (Estonia)

06 October 2016

It all goes back to her childhood in Estonia: Tiina Eberhard remembers her mother having to wear ugly underwear, because that was the only thing sold on the market at the time.

When Tiina grew up, she decided to wear nothing but the best lingerie, as well as to introduce these garments to a wider circle of women. For this reason, she started her family-run company, which distributes European brands in Estonia and Finland. The company opened its first store, Domenica, in 1997. The shop moved to its new 300m2 location in the Kristiine Centre Mall in Estonia's capital, Tallin, in December 2015. The shop's modern interior and furnishings feature a black-and-white palette. In May 2016, the store ran an exhibition on vintage lingerie and swimwear, creating an interesting connection between the latest styles on sale and these historic items. The product offer includes a vast selection of premium brands in the sectors of lingerie, swimwear, loungewear and hosiery. Supreme attention is paid to customer service – many of the extremely experienced sales assistants have worked there since the boutique's opening in 1997. For its faithful customers, the store offers special discounts, loyalty cards, home delivery and educational sessions about lingerie.

Sales Area: 300 m2
Among the Brands Offered:
Lingerie: Lise Charmel, Antinéa, Antigel, Marie Jo, PrimaDonna, Cotton Club, Jolidon, Prelude, Maison Close, Lingadore Beachwear: Magistral, Lise Charmel, Antigel, PrimaDonna, Jolidon Loungewear: Coemi, Lise Charmel Hosiery: Wolford, Kunert Accessories: Julimex, Maison Close