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Intimoda Edit

Retail

Edenbird (Russie)

21 February 2019

“Providing every woman with the opportunity to accept her individuality and to feel free and confident” – such is the mission of Natalia Tishaninova, the founder of Edenbird lingerie stores based in the southern Russian city of Krasnodar.

he opened her first store in 2016 in OZ Mall, the largest shopping center in the region, before inaugurating yet another boutique, located nearby on the main street of the city. While the second location curates an offering of medium segment brands, the original boutique remains focused on the premium segment in an undeniably luxury setting.
❤We love the delicate feminine design of the boutique and its cozy, relaxed atmosphere, where powder pink and beige shades accented by gold-plated details form the cornerstone of the shop’s visual design. Soft velvet wall panels, heavy curtains and large store windows lend a sense of comfort and taste. Here, each item of lingerie is presented as a work of art, lining the perimeter of the space. The center of the room contains an opulent seating area where customers can relax. Natalia and her sales assistants dedicate as much time as possible to their clients by organizing in-store events and presentations of new collections with a cup of coffee or a glass of wine. All sales assistants are qualified to provide bra fitting services, so the process of buying the perfect set of lingerie easily becomes a pleasure. The store delivers purchases not only in town, but all across Russia, sending customers discount cards and product orders enveloped in beautiful gift wrapping – just one of the small touches designed to make clientele feel valued. After all her hard work and attention to detail, Natalia is confident that each and every one of her clients would recommend Edenbird boutiques to their friends.

SALES AREA: 45/55 M2

AMONG THE BRANDS OFFERED:LINGERIE AND BEACHWEAR: AUBADE, EMPORIO ARMANI, MARC&ANDRÉ, GRACIJA-RIM, BALI MEN’S UNDERWEAR AND LEGWEAR: EMPORIO ARMANI, MARC&ANDRÉ

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