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Efemmera

26 February 2019

Efemmera is a Russian brand of handmade lingerie launched by Ekaterina Shchegolkova from St. Petersburg in 2015


The name of the brand symbolizes lightness and ephemerality, and at the heart of its philosophy is self-love, power of beauty and natural sexuality. The brand has a very rich assortment: it includes lingerie sets (simple bras with triangular cups and underwired bras), luxurious erotic lingerie, silk everyday lingerie, nightwear and loungewear, as well as swimwear and summerwear. New items are produced in small capsules every month, with the optional service of tailored lingerie available for individual orders. The models reflect international fashion trends, and only high-quality materials with quality certificates are used for production. All items are tested for durability, washing and care, and only after that are they launched into production. The brand is actively promoted through social networks, garnering many subscribers and followers that convert to customers. The designer also organizes product photoshoots in Europe, collaborates with KOL and ships internationally.

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