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Intimoda Edit

Retail

Estelle A-Store (Russia)

14 February 2017

On October 27, 2016 in Moscow's Lotte Plaza shopping center, the Estelle Adony retail chain opened its new concept-store with a modern open-space layout, Estelle A-Store.

The concept behind the Estelle Adony lingerie chain is based on several basic principles: the best collections of world-famous designers, a diverse assortment, a wide range of sizes and a comfortable atmosphere. The Italian Architects studio, Duccio Grassi, who develops luxury-shopping projects, designed the concept-store. The team have created exquisite flagship stores for Max Mara, Zara, Canali, Guru, Guess by Marciano, Max & Co, and Penny Black worldwide. The Estelle A-Store interior design is notable for its elegance and new take on contemporary style. Ivory colored walls and marble flooring work together to combine practicality and refined luxury, while modern brass equipment makes shopping enjoyable and easy. Estelle A-Store presents more than 80 brands of lingerie, swimwear, loungewear and beachwear from the middle segment right up to designer luxury brands. To celebrate the opening of the boutique there was an A/W 2016-2017 fashion show by French brand Simone Pérèle.

Sales Area: 217,5 м2
Among the Brands Offered:
Lingerie: Ambra, Antigel, Antinéa, Emporio Armani, Bluebella, Versace, Guess Underwear, DKNY, Epure de Lise Charmel, Maison Lejaby, Maison Lejaby Couture, Lise Charmel, PrimaDonna, Max Mara, Marliers Dekkers, Miss Perfect, Moschino, Oscalito, Pleasure State, Simone Pérèle, Stella McCartney, Hanky Panky, Hanro, Chantal Thomass, Chantelle, Maison Lejaby Elixir, Eprise de Lise Charmel Loungewear: Woolrich, Diamond Tea, DKNY, Eva B. Bitzer, Jockey, Le chat, Lionella, Luna Di Seta, Marjolaine, Free Vogue Beachwear: Agogoa, Andres Sarda, Anjuna, Antigel, EA7, Versace, Gideon Oberson, Gottex, Lise Charmel, Maryan Mehlhorn, Marliers Dekkers, Melissa Odabash, Missoni Mare, Moschino, NatayaKim, Pin-Up Stars, PrimaDonna Swim, Raffaela D’Angelo, Charo Ruiz, Shan Legwear: Max Mara, Pierre Mantoux, Chantal Thomass  Accessories: Vivienne Westwood, Kenzo, Minorquines, Roberto Cavalli, Ungaro Sportswear: PureLime

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