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Intimoda Edit

Retail

Forum Lingere (Russia)

07 July 2016

Forum multibrand store is a ready-to-wear and accessories boutique that launched in 1996.

It is one of the most prestigious and fashionable stores in Tomsk, which represents luxury brands such as Stefano Ricci, Zilli, Brioni, Philipp Plein, Etro and Brunello Cucinelli. Owners, Sofia and Egor Kolesnikovy, encouraged by their customers who no longer wanted to travel abroad in order to purchase their intimates, decided to open the lingerie store. It was designed by the Italian designer Gigi Gatti, who created Zilli Boutiques Interiors Worldwide. With an established and loyal customer base from their main ready-to-wear boutique they were able to launch Forum Lingere in 2010 as part of the Forum multibrand store. The store’s white interior is complemented by brown wooden elements. Velvet and leather furniture with white marble flooring combine to create a luxurious atmosphere and a sense of opulence is achieved in the large fitting room, which features a small sofa, an oversized mirror and plush carpets. The boutique has proved very popular among both women and men; many touring stars and actors alike frequent the store. The ranges stocked include luxury and premium lingerie, swimwear and hosiery brands. The boutique offers a variety of additional services including information about new arrivals and promotions via phone and sms, plus gift certificates and discount cards. There is also an opportunity to choose a complete outfit, make alterations etc.

Sales Area: 30 m2
Among the Brands Offered:
Lingerie: Pleasure state, Myla, Roberto Cavalli,  Moschino, DSquared2, Blugirl, L’Agent  by Agent Provocateur Mens Underwear: Bikkembergs, Richmond Legwear: Max Mara, Falke, Lora Grig.

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