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Fresh New Branding for Fuks

28 March 2019

The Polish legwear brand unveiled its new image and communication style...

Spring brings a fresh breath to Polish company Fuks. The hosiery brand has brushed up its image with bright colours and a new signature type. The rebranding was carried out in collaboration with Verge and the creative agency KONKRETstudio: ‘This was a very important step in the activities of the family business Fuks, as they say: “after 30 years of the company's existence, this is the first time such an experience has been tried. This is set to mark the threshold of a new era and support its international expansion.’ Besides the two main collections, Natural Line and Elegant Line, a third one will soon appear targeting a younger audience.
Have a taste of their new vision by watching their creative video here. We loved it!

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