La Marque L’Atelier (Czech Republic)

It all began in 1993, when the dynamic Michaela Vlčková, seeking to fill the gap in the Czech Republic’s designer lingerie market, created her company, La Marque. She now owns two stores in Prague. The newest store, which opened in December 2018, is in the old city hall.

❤ We love this contemporary and stylish space, created with care right down to the smallest detail. With its style, the store brings to mind the atmosphere of an intimate art gallery, the ground floor of the shop inspired the name “L’Atelier” (Workshop). Fittings and sales take place on the floor below, where an intimate ambiance has been created that offers a relaxed, discrete shopping experience. In the spacious, comfortable dressing rooms - with tables, chairs, hangers, and even a lighting control system - customers are fully taken care of. Consultations and fittings are always accompanied by coffee, water, and Prosecco, while an area with armchairs is also available so that customers and guests can relax while they wait.


Sales Area: 115m2
Among the Brands Offered:
Lingerie Empreinte, Maison Lejaby, Marie OJ, PrimaDonna, Marlies Dekkers Lingerie Night & Loungewear Féraud Paris, Essenza Hosiery Le Bourget Women’s Swimwear Maryan Mehlhorn, Empreinte, PrimaDonna Ready-to-wear Repeat Cashmere Men’s Swimwear Karl Lagerfeld