Linen (Russia)

In December 2008, the Linen boutique opened in one of the central streets of Saratov, a major port city on Russia's Volga River. A small sales area is decorated in an Art Deco-kitsch style dominated by elegant silver shades. Elegant striped wallpaper adorns the walls, while the ceiling is covered with decorative plaster molding. There are two comfortable fitting rooms where customers can try on the store's lingerie offer. Particular attention is paid to regularly updating the shop windows with new models. The store offers a rich selection of medium-high and premium lingerie, swimwear, beachwear, homewear and hosiery brands. Over the years, the store has acquired a loyal clientele, ranging from 28-to-70 years old, who are particularly interested in boutique's shapewear and plus-size offerings. The store will soon be expanding its product line-up to include more styles for younger women. To attract new customers, Linen advertises in the local press and on the radio. For more established consumers, the stores regularly sends news about its new collections via SMS and email.
Moreover, the shop has its own website and Instagram profile.

Sales Area: 44,7 m2
Among the Brands Offered: Empreinte, Mey, Maidenform, LingaDore, Bali, Playtex, Lou, DKNY, Scandale, Rago, Pretty Polly.