L'Ingénue (France)

L’Ingénue is a family affair. Opened in 1977 in Cambrai’s town center, the store has been handed down from mother to daughter, with each generation bringing her own personal touch to make the boutique what it is today. In 2017, it was Morgane Raff, 3rd generation, who was handed the reins in this beautiful lingerie adventure. In August 2019, after moving premises, L’Ingénue reopened its doors to its clientele just a stone’s throw from its previous location. Much more spacious, with a surface area of 170 m2, this new boutique is at once polished, warm and intimate, ready to satisfy the needs of its customers and allow the products on offer to shine.

♥ We love the interior, which seamlessly combines elegance and functionality. The space is developed around four separate areas: nightwear, lingerie, swimwear and, finally, legwear and shapewear. With a black and white theme, the sober colors of the decor enhance the products on display, and the lacquered or wooden furniture adds warmth. Instead of traditional facing, the boutique has preferred to focus on display busts - changed each week, alongside the display windows - to show off the lingerie and give customers a better view of all the alluring details.

Sales Area: 170m2
Among the Brands Offered:
Lingerie Chantelle, Simone Pérèle, Lise Charmel, Triumph, Louisa Bracq, PrimaDonna, Sloggi, Passionata Nightwear Le Chat, Ringella, Massana, Femilet Loungewear Ringella, Triumph, Calida Knitwear Oscalito, Calida, Moretta Shapewear Chantelle, Triumph Legwear Labonal, Wolford, Gerbe Women’s Swimwear Seaside Sheaf, Charmline, Chantelle, Triumph Ready-to-wear Oscalito, Massana, Rose Pomme, Moretta, Triumph Erotic Lingerie Aubade, Jolidon Maternity Chantelle Post-operative lingerie Anita, Amoena, Accessories Soyelle Men’s Sloggi, Aubade, Calida, Rose Pomme, Labonal, Sunflair