Intimoda Edit
28 March 2018
Thanks to their high-tech
products focused on comfort, performance and style Live! quickly made a name for itself
in Brazil. In 2015, the brand added another string to its bow with the opening of its
flagship store in Balneàrio Camboriù... southern Brazil’s most charming beach resort.
❤ We love the environment inside! Just like a Pilates studio, the relaxed atmosphere,
designed by FAL Design Estratégico, boasts high ceilings, a stripped back color palette
and a mix of wood and metal. The various design elements are cleverly balanced by
bringing together sporty accents with a more feminine side, while, in order to facilitate
a buying experience for a clientele who are in love with physical activity and an outdoor
lifestyle, products are displayed by type of use with the fitness collections on one side
and a more casual product offer on the other. When it comes to lighting, the boutique
has an intimate ambiance where emphasis is placed on products. The success of this
concept has allowed Live! to kick off the creation of a true network which today boasts
four owned boutiques and fifteen franchised throughout Brazil. However, their success
has not stopped there, surpassing national borders, as the brand has also begun to
conquer the USA with the opening of two boutiques.
SALES AREA: 80 M2
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