Intimoda Edit
18 April 2018
In November 2014, Michele and Daniela, the two sisters behind the
brand, unveiled their first concept Lua Luá boutique. The store was designed by architect Tamara Gevaerd Gomides in the
heart of the Balneário Camboriù shopping complex in Santa Catarina.
❤ We love the store’s magical ambience, stepping inside is like floating into a dreamland. Characterized by its wooden
furniture, metallic, copper details and corten steel flooring, if you look up inside the store, you are in for a nice surprise, as
the LED lights on the ceiling are like a nighttime sky lit up by stars! Custom made for the brand, a midnight blue covers the
walls, lacquered furniture, padded counter and the two fitting rooms’ velvet curtains. The lighting, while of course displaying
products in their best light, has a cinematographic touch that does not take anything away from the store’s dreamy
atmosphere. An exclusive fragrance, playlist and attentive customer service complete the in-store buying experience. Lua
Luá’s production site spreads across 2,800 m2 and is the base for their 100 employees; here the brand is able to carry out
every stage of production and has succeeded in being present in 900 multi brand boutiques across Brazil.
SALES AREA: 70 M2
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