NILIT Continues Global Launch of Sensil Nylon 6.6

Sensil was created based on extensive analysis of evolving consumer attitudes and rapidly shifting retail shopping trends. Its launch this summer represents NILIT's new way to convey the benefits of its premium Nylon 6.6 products to both the industry and busy consumers in search of both style, value and high quality.

From the 11th to the 13th of October 2017, the brand will continue to introduce Sensil to the apparel industry at Intertextile Shanghai. Their booth will feature a fabric and garment collection designed from Sensil and "Celebration!", the latest Sensil trend report for SS19 will also be available. These knit and woven garments are inspired by Sensil premium Nylon 6.6 products and are intended to demonstrate its benefits. Sensil performance yarns are enhanced to provide additional attributes: Sensil Breeze adds a cooling effect to apparel, Sensil Body Fresh, protects against the odors microbes can cause, while Sensil Heat provides warmth on chilly days, Sensil Aquarius wicks perspiration to stay cool on warm days and Sensil Innergy helps energize cells and reduce the appearance of cellulite. On top of this Sensil is a soft, durable fiber which offers elevated levels of moisture wicking and odor resistance.

What's more, on the first day of the show, NILIT will present a seminar to share some of the consumer and retail market information that led to the creation of the Sensil brand. North American Marketing Manager, Molly Kremidas will present " Shifting Consumer Trends and Their Impact on Retail: What You Can Do to Survive and Thrive in This New Normal" at 11:30 on October 11th at the National Exhibition and Convention Center.

Pierluigi Berardi, NILIT Global Marketing Director adds that, “The response to our new Sensil® premium Nylon 6.6 has been overwhelmingly positive. Apparel and fabric designers are thrilled not only with the remarkable Sensil® premium Nylon 6.6 performance and fashion yarns we have crafted, but also with the exciting new way we are talking about Sensil® with brands, retailers, and consumers.”