Genius International srl
Pisani Editore SRL

Via Cristoforo Colombo, 1
20094 Corsico -  Milano

Intimoda Edit

Retail

Nuit Blanche (Switzerland)

16 July 2018

Since 1994, Laurence Bonnet has stood adeptly at the helm of the charming Nuit Blanche, a lingerie and swimwear boutique in the city center of Neuchâtel.

After traveling the world, Laurence Bonnet returned to her beloved hometown to open the lingerie and seaside shop, a passion project that was brought to life in February 1994. From the very beginning she surrounded herself with top brands, carefully and lovingly selecting the pieces and materials that fill her store. In October 2004, Nuit Blanche moved to a new space and received a fresh look. Today, it attracts many customers from the Lake Geneva area, the Three Lakes Region and German-speaking Switzerland – customers who feel at home thanks to the smiling reception of Laurence and her ever-attentive team. WE LOVE the unique atmosphere of the three thematic areas of the shop, where each category of product is highlighted in a corner specially designed to showcase the offer. The pink, white and fuchsia palette, the mosaic floor dotted with petals, the curved furniture and elegant four-sided divan characterize the bright and airy lingerie section. The swimwear area is cool and colorful with its spacious changing rooms flanked by enamelled walls, turquoise tones and pebbles, transporting the client to a seaside cabana or the comforts of a spa. Intimate and inviting with its subdued light and red and gold walls, the nightwear area is adorned with a black carpet with red blossoms and a hot-red vintage plexiglass sofa.

Sales area: 120m2
Among the Brands Offered:Lingerie: Aubade, Lise Charmel, Simone Pérèle, Chantal Thomass, Maison Lejaby, Pleasure State Swimwear: Aubade, Pain de Sucre, Kiwi Saint-Tropez  Night / Loungewear: Marjolaine Daywear and ready-to-wear: Suggest by Pain de Sucre  Accessories: Pain de Sucre Kiwi Saint Tropez  Mens Underwear: HOM, Aubade Men

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