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Intimoda Edit

Retail

One Touch… (Russia)

16 February 2017

When sisters, Olga Gorelova and Dina Balakina, had the idea of creating their own family business, they already knew exactly which kind of business they would have: a lingerie boutique!

Fine lingerie is an integral part of a woman’s life and one of essential luxury, which can transform a woman and increase her self-confidence. The desire to offer women everywhere a fairy tale transformation was so strong that the project seemed to take shape by itself. On May 3 2016, One Touch ... boutique opened on the first floor of a residential building in the center of Saransk (Republic of Mordovia). The sisters decided unanimously on the store’s interior design: the sales area is represented by two cozy rooms furnished with pieces crafted from light colored wood and decorated with tufted details and big crystals. The light blueberry shade of the walls combined with subdued lighting and light music provide relaxation and comfort for clients. The boutique is equipped with 2 spacious fitting rooms with lamp-brackets, ivory leather poufs, matching fluffy carpets and plum colored curtains. The One Touch ... offers a wide range of everyday and erotic lingerie, nightwear, loungewear and swimwear, as well as legwear and accessories. In addition to numerous promotions, discounts on customers’ birthday, gift certificates and loyalty cards, the store offers delivery to other cities, gifts and champagne on holidays.

Sales Area: 45 m2
Among the Brands Offered:
Corsetry and Lingerie: Dimanche Lingerie, Rosa Selvatica, La note rouge, Alles, Regina N, Sièlei, Lormar, Mioocchi, Verally, Chantemely, Infinity, Milabel, Tribuna, Valeria Erotic Lingerie: Caprice, Casmir Nightwear and Loungewear: Mia-mia, Avals, Belweiss, Sawren, Istinto Beachwear: Lormar, Sièlei, Amarea, Infiore, Mia-mia, Tribuna Legwear: Innamore, Charmante, Fiore, Filodoro, Gatta, Sisi.


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