Parah Expands Their Men's Line

With the aim of entering a new market segment, Parah has launched collections of intimates, pajamas and homewear, dedicated to the modern man, that will accompany their FW 2018-19 men’s swimwear line. Specially curated materials, attention to detail and a timeless color palette combine with impactful designs and contemporary styles to create a selection of products perfect for the everyday. Offering both freedom of movement and comfort, the new men’s underwear line includes a full range of briefs, trunks and boxers, short and long-sleeved crew-neck t-shirts and short-sleeved v-neck t-shirts, available in three materials: stretch cotton, micromodal and lycra/cotton. It is completed by classic white boxers in cotton canvas.

As part of the pajama and homewear collection, cotton canvas combines with chevron patterns, while shirts feature Chinese collars and solid colors interspersed with geometric or logo prints and flannel tartan. The highlight is probably their mixed wool pieces which include knitted hooded-sweaters and crew-neck sweaters that go with plush fleece pants.