Parisian Luxury in a new Estelle A-Store

The concept behind the Estelle Adony lingerie chain is based on several basic principles: the best collections of world-famous designers, a diverse assortment, a wide range of sizes and a comfortable atmosphere.
The Italian Architects studio, Duccio Grassi, who develops luxury-shopping projects, designed the concept-store. The team have created exquisite flagship stores for Max Mara, Zara, Canali, Guru, Guess by Marciano, Max & Co, and Penny Black worldwide. The Estelle A-Store interior design is notable for its elegance and new take on contemporary style.
Ivory colored walls and marble flooring work together to combine practicality and refined luxury, while modern brass equipment makes shopping enjoyable and easy. Estelle A-Store presents more than 80 brands of lingerie, swimwear, loungewear and beachwear from the middle segment right up to designer luxury brands.
To celebrate the opening of the boutique there was an A/W 2016-2017 fashion show by French brand Simone Pérèle. The collection invited visitors on a journey along the Silk Road: from Byzantium to Jaipur. Luxurious fabrics, refined embroideries and a bright and spicy color palette brought the treasures and secrets of ancient Eastern countries to life for the audience. Some styles from the S/S 2017 collection were also presented during the fashion-show.