Pati Jò (Italy)

Pati is a violinist and fashion designer, while Jò is a graduate in International Economics. The pair has more than just their Polish origins in common as what they share above all is a passion for fashion. Introduced to bra fitting in the UK, the friends were sure they had discovered something with business potential in Italy and attended Lindsey Brown's internationally recognized bra fitting course. Their first store was a darling of the press and became a destination for locals and visitors to the city alike. WE LOVE the cosmopolitan elegance. In the new Milanese space, softer pink nuances and wood prevail. The store is subdivided into two areas: at the entrance, there is the showroom and welcoming lounge, while curtains section off the fitting room creating a peaceful area to receive personalized bra fitting advice. 150 styles in more than 200 sizes with a focus on international brands selected for their ratio between quality, fit, style and price are stored in wooden drawers with a retro feel. With articles featuring the store appearing in magazines and fashion blogs, a website targeted towards women and more than 35,000 followers on Facebook, Pati Jò uses new and traditional media to promote lingerie culture and bra fitting in Italy. The result? Doubled turnover in the last two years and 2,500 returning clients.

Sales Area: 100 м2

Among the brands:
Lingerie: Esotiq, Freya, Royce, Kris Line Swimwear: Freya, Moontide