Rich dreams (Russia)

Their other boutiques are focused on ready-to-wear and footwear from luxury European brands, while RICH DREAMS is entirely dedicated to lingerie, homewear, swimwear, beachwear and hosiery. The company took two years to bring this project to fruition, paying particular attention to the finest of details. Finally, on April 23, 2014 the store opened its doors to present the best of lingerie and beachwear from renowned European brands. The boutique is located in the historical center of Kazan, in its own stunning building, which is an architectural landmark in itself. The interior design is based on a palette of neutral tones and enthuses a classical style, inspired by luxury and elegance. A two-storey sales area spanning 280m2 is divided into four separate halls. Men's collections are displayed in the first area, moving into the second area we find lingerie collections for women, and upstairs, the third and fourth rooms showcase swimwear collections, and homewear and nightwear respectively. Six sales consultants are on hand to help clients navigate around this haven of intimates, with four spacious dressing rooms for fittings. All purchases are wrapped and packaged in the store’s original gift boxes. Additional services include home delivery, personal fitting and a discount system that can be carried across all 12 stores within VIP GROUP. To attract a wider customer base, VIP GROUP publishes a luxury lifestyle magazine, VIP AVENUE, exploring the best examples of world fashion and featuring various aspects of the luxurious lifestyle in Kazan.

Sales Area: 280 m2
Among the Brands Offered:
La Perla, Zimmerli of Switzerland, Dolce&Gabbana, Derek Rose, Chantal Thomass, Ermanno Scervino, Ritratti Milano, Chantelle, Fisico, Nicole Olivier, Moeva, Primadonna, L'Agent by Agent Provocateur, St. Barth, Falke, J & C.