Sweetsss, Russia

Bringing new ideas and her experience together, this time Julia set her sights on a higher market segment. While the boutique opened in one of Novorossiysk’s shopping centers in August 2016, less than a year later it moved to an independent location in a residential building along the city’s main street. ❤WE LOVE the layout of the store. Women’s and men’s products are displayed opposite each other but in two distinct universes that eventually come together in an intimate space. This section, away from the main sales floor, is home to an exceptional range of products that cannot be found in most lingerie stores. The store’s goals are: to educate consumers on lingerie culture, develop a bra fitting technique and setting the client free by helping them adopt a sex-positive attitude through loving themselves and their uniqueness. To this aim, the store’s design elements come together to form a unique atmosphere: Orchids, Sweetsss’ symbol, are used to decorate the boutique while an exquisite perfume is sprayed in the shopping area by a professional dispenser, and last but not least, specially selected melodic music creates a romantic mood. In conclusion, the boutique has a truly rich and unique range of products, 90% of which are exclusive to the store within Novorossiysk!

SALES AREA: 12658 SQ. FT.


Among the brands offered

Lingerie: Ritratti, Parah, Rosy, Playboy, Wonderbra, Maidenform, Selmark, Sapph,
Dita Von Teese, La Dea, Barbara, Oryades, Passionata, Dkny, Curvy Kate, Scantilly By Curvy Kate, Felina, Playtex, Bali, Blackspade Nightwear And Loungewear: Laete, Dkny, Bona Dea, Like It Legwear: Franzoni, Le Bourget, Opium, Pretty Polly Beachwear: Seafolly, Ritratti, Parah, Sapph, Jolidon, Vanda Catucci Daywear: Bona Dea, Janira Mens: Jockey, Cacharel, Baldessarini, Bruno Banani, Mey, Tommy Hilfiger, Marc O’polo, Happy Socks, Emporio Armani Accessories, Jewellery, Perfume: Petite Pas, Kamoa, Seafolly, Maison Close, Leg Avenue, Allure, Shunga, Rosparfum, Bioritm, Pipedream, Bijoux Indiscrets, Obsessive, Love Wedding Couture, Anna Slavutina, Simonab, To Be Bride