Genius International srl
Pisani Editore SRL

Via Cristoforo Colombo, 1
20094 Corsico -  Milano

Intimoda Edit

Retail

Virgenes de Ba (Costa Rica)

04 August 2017

Gabriela Millone opened her own monobrand lingerie and swim boutique in the city of Buenos Aires in 2011.

She had always been in love with lingerie but struggled to find a store that was modern, sensual and at the same time comfortable. So she started designing her own! Her store features exquisite handcrafted lingerie with a responsible production process. ❤ We love the fact that the store is inside an old house and has kept some of its striking original features, combining them with a more contemporary, minimalist atmosphere. The storefront combines traditional doors from the 1920s with modern glass shop windows to make their eye-catching garments stand out. The boutique's focal point is an elegant chandelier that creates an intimate and exclusive atmosphere inside. The light colored walls and furniture reinforce the store's visual identity and allow the products to take center stage. The muted color pallet draws customers’ eyes straight to the brightly colored selection of intimates, inviting them to reach out and touch the products on display. Dramatic framed pictures on the wall give the space an atmosphere almost similar to an art gallery and in reinforce the exclusive atmosphere inside the store. A particular highlight of the store is its fantastic location, situated in the chic "Palermo Hollywood" area of Buenos Aires alongside designer stores and the city's best restaurants.

SALES SURFACE:  25 M2
AMONG THE BRANDS: VIRGENES DE BA



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