Intimoda Edit
Ysabel Mora
10 August 2018
We have known Lyudmila Bastron from Tyumen for a long time and have already published an article about her store in Intimoda. Now Lyudmila catches us up on the opening of her new lingerie and beachwear boutique, Ysabel Mora.
Lyudmila, how was the idea for a new store opening born?
In October 2017, after 9 years of a business partnership, I had to leave. So I decided to open my own store. In a very short time, I needed to get organized and determine a new store location as well as sign a contract for the presentation of the brand. I’ve always liked the Spanish brand Ysabel Mora, but I have never worked with them. I had heard that it is a very successful brand, existing for 30 years on the market, but it had never been presented in Tyumen before.
How did you get to cooperate with this brand?I was very supported by Maria Panteleeva, the official representative of many Spanish brands on the Russian market. Thanks to her and her firm authority and professionalism, the contract with Ysabel Mora was signed, and I was granted the right to represent the brand in Tyumen. Ysabel Mora’s export manager Carlos Cerda believed in me and agreed on positioning the Ysabel Mora store as a multi-brand one. Thus, the store opened on November 18th, 2017, in the Tyumen City Mall.
What are the features of the Ysabel Mora range?
The
Ysabel Mora range consists of lingerie, shapewear, thermal underwear,
socks and hosiery. Another very strong range is their beach collection.
It is bright, sunny and optimistic! The collection contains many themes.
And I’ve never seen such a variety of swimsuits in other brands. I
completed the order for this collection in the blink of an eye, I swear!
In
addition, each season Ysabel Mora makes a very strong advertising
campaign. There are dozens of absolute masterpiece videos about all the
Ysabel Mora products.
Did you add other brands to your offering?I
completed the Ysabel Mora range with non-competing brand Mey. I have
long been in love with this brand. Their men’s and women’s homewear and
loungewear represent the highest standard of quality. And Mey’s corsetry
was a pleasant discovery for me, especially the Spacer bra, very light
and breathable. I am very grateful to the Mey representative in Russia,
Mikhail Lvovich Lerman, who is an incredibly smart and wise man! Mikhail
Lvovich allowed me to continue working with Mey in this new venture.
His support, advice and willingness to help have proven so important to
me! We also expanded the range of lingerie and homewear with such brands
as Massana, Nanga and V.I.P.A. (linen and cosmetics). In the near
future, I plan to expand the product range with shapewear and hosiery by
Ysabel Mora.
Copyright 2024. All rights reserved - Terms